Effective Marketing - 6 Week Master Class
Commences- Wednesday 20 January 2010 at 2:30pm- 3:30pm QLD time
Click here to book for Effective Marketing Master Class 2010
- Develop a 12 month Marketing Plan
- Review and assess your branding
- Track and measure activities and ROI
- Learn how to use cost PR
- Learn how to develop a monthly newsletter
Does your accounting firm struggle to implement consistent and effective marketing strategies? Do you have a lack of time or in-house resources to implement your ideas?
If you are ready to make a commitment to marketing your accounting firm then take the first step and register for GPL Network’s Effective Marketing 6 week team master class. This course has been specifically developed and designed for accounting firms and will kick start your business with the basics you need to get started in setting and achieving your goals.
Marketing can be tricky and unpredictable so take the guess work out with this easy to grasp 6 week program! Assign one team member or select your marketing team to be on each weekly 60 minute webinar, the choice is yours. The investment for this 6 week course is very affordable at just $2,000 + GST.
After completing this course, marketing will seem less confusing, less threatening, and more tangible for your firm. You have the opportunity to get as many team members involved as you like, however there must be one key person assigned per firm.
You will also receive a BONUS gift upon graduation – GPL Network’s "The 4 Pieces of Marketing Puzzle" CD valued at $495.00.
Our next group (limited to 6 firms) will begin the week commencing Wednesday 20 January at 2:30- 3:30pm - Qld Time and will be facilitated by Paul Jansz (GPL Network’s Group Managing Director) via weekly 60 minute webinars.
Click here to book for the Effective Marketing Master Class 2010.
Click here to down load PDF with full details.
Course Outline
- Allocate your marketing budget, assign your team and assess the
effectiveness
of your past activities
- Review your existing branding and develop your USP
- Develop your Menu of Services and firm Marketing pack
- Profile your clients and create a client database for marketing purposes
- Websites – why every firm needs one and maximising its performance
- Newsletters – why you need one, how frequently, what to include and how to distribute
- Client events and referrals – inspiration and how these can work for you
- PR – a low cost option. Learn how to write a press release
- Internal marketing and training of your team – why this is so important
- How to generate the right leads and how to communicate with them
- Marketing KPI scorecard – how to measure and track your ROI of your activities
- Develop and structure your 12 month marketing action plan
This course will provide assistance and direction with the following :
- Build a 12 month marketing plan to suit your objectives and budget
- Allocate a marketing budget to suit your firms goals
- Create a menu of services to match your ideal client base
- Review and assess your existing branding
- Learn how to track and measure your marketing activities
- Develop and maintain a client database for marketing communication
- Learn how to use low cost PR to boost your business
- Assistance in developing an effective monthly newsletter
Key Outcomes
- Build a 12 month marketing plan to suit your objectives and budget
- Allocate a marketing budget to suit your firms goals
- Create a menu of services to match your ideal client base
- Review and assess your existing branding
- Learn how to track and measure your marketing activities
- Develop and maintain a client database for marketing communication
- Learn how to use low cost PR to boost your business
- Assistance in developing an effective monthly newsletter
Click here to down load hard copy registration form
