Trust in your clients
 Special offer for GPL clients
 Up & coming GPL events

Welcome to the 2007 financial year!

With most of us tidying up the 2006 financial year and focusing on the 2007 financial year, there does not come a better time to concentrate on your GROWTH plan for 2006/07, not only from your existing list of clients, but also your strategies for growing your clients base with the type of clients you want.

Have you classified your client list? Are you aware of where 80% of your fees are coming from?

GPL Network has two specials thoughts to share with you this month.

The first is our signature event for the year where more than 150 accounting firms have attended over the past 2 years. Leadership 2006 – Advance Practice Management Workshop is back on the Gold Coast where the ‘12 essentials of leadership’ will be shared together with a host of guest speakers on various topics over 2 and a half days to advance the management and leadership of your accounting firm.

The second is a special relationship that we have formed with ReNew Group, as ReNew Group’s TRUST product will now be under the GPL Network suite of web based products and integrated with Xcellerator to manage the growth, profit and liquidity of your firm.

Enjoy the read and continue to live the dream!


Paul Jansz
Managing Director

TRUST in your clients
As an accounting professional, you are extremely time pressured. Your clients continually look to you for reassurance that you are in fact providing the best solutions to fit their needs. But can you really provide the most appropriate advice if you can’t say for sure what your clients need and want? Take our quick 10 point test to assess how well you have this area covered:

Take a look at our top 10 list below. If any of the conditions exist, you need TRUST.

  1. Too many of our clients are only contacted once or twice a year.
  2. Too few clients are buying multiple services and they do not know all of the services we can provide.
  3. We do not have a systematic approach to developing more business from our existing clients.
  4. We are not proactive in providing business and financial advice to all of our clients.
  5. We have no real point of differentiation with prospects.
  6. There is a gap between our firm and our clients when it comes to risk tolerance and desired growth rates.
  7. We do not have a systematic approach to manage client expectations.
  8. We do not have enough time to properly serve all of our clients.
  9. Not enough new business opportunities are being generated.
  10. We have no idea how effective our marketing is.

Whether you focus on tax preparation, bookkeeping and accounting, wealth management, tax consulting, industry niches or you offer an array of services to your clients, they expect you to understand their business and be proactive in giving advice. You may have the tools you need to manage the basic accounting or tax preparation, but what are you using to expand your service offering to your clients and to stay up-to-date on your clients' current pressing issues? TRUST, the web profiling solution from GPL Network, gives you an easy, affordable way to establish precisely what your clients want from your firm.

Easy-to-use TRUST Assessment Templates save time and enable clients to undertake a self assessment of their current situation. They do that directly from your website (or if you prefer, by accessing our secure website on your behalf), meaning there is no need for you and the client to find a mutually convenient time to meet – they work through their TRUST assessment whenever they want (and wherever they happen to be). As soon as a client completes an assessment, your firm is notified and you log in to download a personalised report, including graphical representation of your client’s responses, a prioritised action plan and a value-packed appendix detailing the key benefits to the client of implementing the recommended actions.

TRUST comes fully populated with a range of different templates for businesses, individuals, industry niches and financial planning and you can use it ‘out of the box’. It is also fully customisable, meaning you can create your own templates from scratch or edit existing ones if you choose.

With TRUST, you are better prepared and positioned to market your individual mix of accounting services to prospects and clients and to easily identify opportunities for cross-selling.

Your clients benefit too. When they invest just 20 minutes to complete a TRUST assessment, they will have:

  • An opportunity to undertake a review of their financial and business affairs without having to make an appointment to see you personally.
  • A process that ensures that their needs are fully reviewed and addressed for the upcoming 12 months.
  • A thought-provoking exercise that will be valuable to them in and of itself.
  • If you choose, a free meeting bundled in to the process where you provide your clients with an analysis of their responses that acts as a framework to address their needs either with you, on their own or with other advisors (some firms charge for this meeting).
  • A comprehensive Client Service Plan, including a summary of their Top Five Action Items to keep them on track.

For more details on TRUST, please email Colin Dunn at colin@gplnetwork.com. We would be delighted to take you through an online demonstration to show you how you and your clients can benefit from using TRUST.

SPECIAL OFFER FOR GPL NETWORK CLIENTS:
As always, we would love to hear your feedback and we would like to offer a FREE 30 day trial of TRUST to the first 10 firms responding to this email. Simply click REPLY and type FREE TRUST TRIAL. We’ll be in touch to set you up with your trial account. The only condition is that you commit to use TRUST with at least three clients during the trial period and to provide us with honest and frank feedback once you have done that.

 


UP & COMING GPL EVENTS…
Leadership 2006!

Advanced Practice Management Workshop, September 13, 14 and 15, 2006 at The Sheraton Mirage Resort & Spa Gold Coast.

Click here for a PDF Brochure or click here to register.

 
Top Performing Accounting Firms

GPL's Top Performaing Accounting Firms

Steven Jones – SRJ (Brisbane)
"The overall impact has seen strong improvements in our results over the last 9 months, and more specifically we have experienced annual growth in revenue of 44% and a profit improvement of 250%. Importantly cash flow...
Read more

Richard Munro
Munro Accountants (Gold Coast)
The fact that GPL had success with other firms helped us make that decision. The last 12 months has been absolutely great for the business, and more importantly the cash flow of the business. We have implemented new systems; we have seen a change in...
Read more

Jason Cunningham – The Practice (Melbourne)
“We got started with GPL after we attended a 4 hour introductory session that you ran here in Melbourne. You established instant credibility with your knowledge of the industry and we instantly thought that we had the right fit with a coaching company that you were 100% focused on coaching accounting...
Read more

Bernadette Pitcher – BMP Accounting Services (Melbourne)
"I could not believe the instant results in Growth and Liquidity. We had billed a similar amount for
about the last 4 years however this year we bill 50% more, and with an increased capacity look to
double that again...
Read more

Michael Papandrea – Wilson Watt Papandrea (Canberra)
Specifically we have seen 60% - 70% growth over the last few years. We originally had just under $2.0m in fees when we commenced and over a 2 year period we have had amazing growth without acquisition. The growth is really just a by product of getting productivity sorted out and allowing the 3 partners to spend less time doing the work as the team are now producing efficient numbers. That has allowed the partners to get out there more and find new...
Read more

 

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